The decision to frame it as an amicable separation was largely to protect the community and create as little disruption for people as possible. It did not - in any way - represent the realities behind the scenes when the cameras were off.
I didn't know how we would continue. I didn't have a host. The show had only ever had one face. It was a defining moment for the brand. At that moment it could have crashed. What ultimately happened however is that we started to grow.
At some point along the trajectory of its development BodyRock became to be mean more to people than any one person. The best explanation I've ever come up for this actually came from a BodyRocker that wrote to me "There was the Body - then there was the Rock" - the rock part of our community - the effort, the heart, the intention - it endured the transition and took root again and began to flourish.
We have grown many times the size we were since those days and new people are discovering the community every single day. It's incredible to witness. We were approached just about a year before the split. We ultimately decided not to work with companies whose only motivation was a soulless pursuit of making money.
It would have destroyed BR. BR is a business, but the core value we provide - the workouts and connection with our hosts will always be free. That's baked into the DNA of the brand and it sets us apart. Yes we have things you can buy if you choose to - but you don't have to pay to be part of it. That was never the original intention and I'm protective over this aspect of who we are as a brand.
Do you plan on keeping the dailyhiit? Has it lived up to your expectations as I believe you once wanted to replace bodyrock. People want to know - why is Melissa no longer with BR? She was made an official host and then she disappeared. Melissa was an incredible trainer and brought a lot of heart to her role as a host.
She chose to leave to pursue projects closer to home and her family. She's a mother and wife and hosting BR required her to be away for stretches of time. We were sorry to lose her but wish her all the best. Will we see more body weight workouts in the future? The trainers come up with their own workouts. Everyone has their own particular focus and passion and we let them run with it. For the most part equipment manufacturers approach us with sample gear. We get these types of inquiries on a weekly basis.
For us to take on new gear we have to believe in it. That means working out with it and testing it and making the commitment to using it in future workouts. Everyone on camera seems made up, tanned and even oiled up. We don't have makeup artists and have never used them for our videos.
It's up to the hosts to wear as much or as little makeup as they choose. There have been LOTS of nutrition guides lately. Do you think it is confusing to the consumer to keep introducing new ones? The guides we publish each deal with very specific topics. The most recent guide is our first ever cook book. I'm particularly proud of it because the food and ingredients were beautifully photographed and the recipes are absolutely delicious.
Everything we do is constantly evolving and we are always striving to make improvements. Do the hosts of BR actually think that 16 minutes a day is all you need to really look like them? The point is not to look like them - the point is to train to be the best version of yourself possible. Our short HIIT workouts combined with a sensible diet have transformed thousands of people's lives.
We post before and after pictures from the community each and every week. These types of 'word of body' testimonials are incredibly powerful and motivating. Your reputation has always been a bit of a volatile one - often at opposite ends of the spectrum. I've read some very nasty and some very nice comments about you. Has that affected you at all? You certainly seem to be much more open mined and very into what your readers want these days. Have you noticed a change in your own behavior?
I've done the best I could throughout this journey and at the end of the day the people that know me - my family, my friends, my loved ones are proud of me for what has been accomplished. No one teaches you how to react to attention online. I don't have a PR firm vetting my comments and spinning my posts. I write my own words. Believe it or not this is incredibly uncommon. The tone and style remains the same and so does the intention.
I'm certainly not perfect but I've remained true to myself and the values I was raised with throughout some very tense dealings.
When my business partner launched a competitive business behind my back and without any warning I felt deeply betrayed. When this new business began spamming our social media accounts and attacking everything that we had worked for years to build yes I was angry - but who wouldn't be? It was a very hostile move that I didn't expect and ultimately I was responsible for protecting the community and the business and our employees that depend on BR for their livelihood from a very deliberate predatory attack.
I'm all for people doing their own thing and being independent - but there are ways to accomplish those goals without resorting to the sort of underhanded maneuvering that took place against your own business and employees. That said its 3 years in the past and we are reaching more people now in a week than we were then in a month and a half. It's a entirely new chapter and I'm confident it will be the best one yet. I know when BR first started people used to wonder how you made a living.
Was it mostly from pay per clicks? How long has this been your only source of income? They married in in a castle outside Prague, and began Bodyrock. Tv apart from other home exercise competition. By July , their videos hit a million views and they were partnering with YouTube, untapping a lucrative future.
Tv had reached million views, they were making hundreds of dollars a week. More than of them commented on the breakup post.
The Lights have yet to officially file for a divorce, but plan to meet face-to-face in December. Tv — testing the commitment of fans.
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