Do you know that email that you just received? The one you have been trying to decipher and make sense of? Have you considered calling the sender? With the digital transformation and the changes in human needs and behavior patterns, technology has become such a vital part of our lives.
We find it difficult to envisage our day without our smartphones or the possibility of not having data and information at the touch of a button. We also all know and recognize how important communicating with customers is when we flip this to a business scene. This may seem like restating the obvious, yet how rarely is the telephone so much as mentioned as a means to communicate? While it has previously been recognized as a fundamental means to communicate, it appears to be on the decline, and we want to dwell on the existence of this cultural layer because it is disappearing.
It even extends to businesses that try to do everything they can to bypass picking up the phone. The reflex of answering which was built so deeply into people who grew up in the 20th-century telephonic culture is now gone.
It may be valid that the younger generations will have it a little difficult as they simply did not grow up in times where the phone was the absolute best way to get in touch with someone. Email, Slack, Microsoft Teams, Facebook, Instagram, Snapchat, Twitter, TikTok the list goes on all have a powerful ability to drive forward tasks, create records of information and allow for mass sharing.
Taking the time to make a phone call carries more weight than an impersonal text or email. Without the opportunity for two-way communication, sensitive issues may be misinterpreted. Text messages and emails become legal documents and can be retrieved as evidence long after deletion. Some businesses monitor and record phone conversations between employees and customers for training purposes. Deleted voice-mail messages may not be retrieved and do not leave a record of the conversation.
Making phone calls while driving may be hazardous, but Bluetooth technology makes hands-free dialing and conversation safe — freeing up travel time to provide availability for business calls.
He is currently an adjunct professor at Mohawk college In the Creative Photography program where he teaches business and marketing. Robert is co founder and content creator at Sprouting Photographer and Vice President and co founder at Sprout Studio. Get set up in minutes. Your new studio management suite. All in one place. Please enter a number from to No credit card. Free day trial. Grow your business. Join Seeds to Success, our free weekly email program where you'll learn one thing to grow your business every Thursday morning.
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